WPP’s CEO Mark Read has moved fast, leveraging adversity to create a more dynamic business. Often attacked as an irrelevant company of the advertising old school, assets have been shed and debt reduced. The company appears on the front foot. Dividends are back and the board is on the hunt for scalable businesses to buy.
What can we learn?
You don’t need to wait for a crisis to hit your business to change it for the better. If you’re not in a crisis, invent one. Take a dispassionate look and identify what you should do.Recommended Revolutionary Reading: Only the Paranoid Survive (two minute read)