Business is hard work. Anything that makes it quicker and simpler, is generally a good thing. When Booker T and the MGs sang Time is Tight, they were right. And it doesn’t seem to matter where you are in business. The sales KPI is never far away. Not surprising. No sales no business.

When it comes to new business, we often we make it hard for ourselves. The first place to start is with who we know and who they know. Not cold calls or emails. Successful companies who fast track sales know it’s their network that can open doors to buyers. Building out a cohort of potential clients through introductions works.

Don’t be afraid to ask. Get out there.