“Around you there are many examples of ways to solve your own problems and create compelling opportunities. Learn to look outside.”

David Mansfield 

Revolution Reading

Business books and articles are an excellent source of new ideas and different perspectives. Each selection will be summarised, highlighting the lessons to be learned and an actionable idea that David recommends you apply to your business. A new Revolution Reading will be added every month.

Shoe Dog

By Phil Knight

What's it about?

Shoe Dog is the candid memoir from Nike co-founder, Phil Knight. He shares the inside story of the company’s early days as a fearless start-up and how Nike evolved into one of the world’s most iconic and profitable brands. Knight details the many risks and challenges he faced, along with his early triumphs. He recalls the formative relationships with his first partners and employees, a group of misfits who became a tight-knit team. Together, they harnessed the power of a shared mission and a deep belief in the sport, and built a brand that changed everything.

What's in it for me?

This is not your typical checklist and tips business book. It is an honest account of the often tumultuous road to success, which will energise and inspire the most determined entrepreneurs.

What can I learn?

  1. Seek a calling, not a career
  2. Confidence is paramount to growth
  3. The importance of surrounding yourself with likeminded and passionate people
  4. You have nothing to lose
  5. The true value of great partnerships

“So that morning in 1962 I told myself: let everyone else call your idea crazy…just keep going. Don’t stop. Don’t even think about stopping until you get there, and don’t give much thought to where “there” is. Whatever comes, just don’t stop.”

Start on Monday:

Surround yourself with people who believe in you and your idea. Employees with genuine passion will be the most involved, and they’ll stick with you when the going gets tough.

Atomic Habits, by James Clear

What's in it for me?

You will find out how habits are formed, how to make them stick and how embracing habits is a great way to take control of your life and achieve more.

PDF summary

Only the Paranoid Survive, by Andrew S. Grove

What's in it for me?

Learn how one of the most successful companies in the world survived moments of crisis. Gove gives advice on how to identify ‘strategic inflection points’ and lead teams through them.

PDF summary