“Around you there are many examples of ways to solve your own problems and create compelling opportunities. Learn to look outside.”

David Mansfield 

Revolution Reading

Business books and articles are an excellent source of new ideas and different perspectives. Each selection will be summarised, highlighting the lessons to be learned and an actionable idea that David recommends you apply to your business. A new Revolution Reading will be added every month.

The Money Train

By David Pattison

What's it about?

David Pattison co-founded successful media agency PHD and is a mentor and advisor for multiple businesses in diverse industries. The Money Train: 10 Things Young Businesses Need to Know About Investors is an essential read for entrepreneurs looking for funding to help grow their company. This can be a challenging and complicated world to navigate and the wrong kind of investor can lead to loss of control, overbearing input and the founders being pushed out. Pattison uses simple yet powerful tools to help steer you in the right direction and avoid these sorts of detrimental pitfalls. It’s a no-nonsense, jargon-free approach to how you can get the best investment deal for your business.

What's in it for me?

This is a really practical guide to the investment market for new business founders looking to raise money at the right time, at the right price.

What can I learn?

1. You’ll get a comprehensive view of the investment market
2. Is your start-up investment ready
3. The types of investors that are right for your business
4. How to negotiate the best investor deals
5. Ways to avoid loss of control and overbearing input from investors

Start on Monday:

Raising money is always challenging and takes longer than you think. Particularly when you need to ensure the right sort of investment. Best to get going now.


Drive, by Daniel H. Pink

What's in it for me?

This is a great read for anyone who wants to explore and understand what motivates their team and how this could lead to a happier, more satisfied workforce and increased productivity.

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David & Goliath: Underdogs, Misfits, and the Art of Battling Giants, by Malcolm Gladwell

What's in it for me?

Instead of taking the usual route of comparing yourself to others Gladwell inspires you to think about your own unique qualities and experiences, and how you might use these to succeed and overcome life’s adversities.  

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Time to Think, by Nancy Kline

What's in it for me?

This book will teach you that with the right discipline and concentration, just how powerful listening can be.

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Thinking, Fast and Slow, by Daniel Kahneman

What's in it for me?

This will be a fascinating read for anyone who is interested in behavioural psychology. By getting to grips with these two systems, you’ll pick up tips on how to make better decisions in both your personal and professional life. 

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The Serendipity Mindset, by Christian Busch

What's in it for me?

1. The importance of a perceptive and observant attitude
2. Why sharing new ideas in the workplace leads to more serendipity
3. Ways to increase the chances of more serendipity in your life and in business
4. How to connect the dots and find the links
5. How ingrained biases stand in the way of serendipity

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The 4-Hour Workweek, by Tim Ferriss

What's in it for me?

There are some themes around remote and flexible working and the importance of shifting priorities, that may be of interest.

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The Art of War, by Sun Tzu

What's in it for me?

Tzu’s teachings show you the benefits of strategic agility in order to overcome challenges, gain competitive advantage and market share.

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The One Thing, by Gary Keller and Jay Papasan

What's in it for me?

You’ll learn how to prioritise the things that matter most to you and how to adopt the discipline of habit-forming to achieve your goals.

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Bad Blood, by John Carreyou

What's in it for me?

Bad Blood will show you the pitfalls of confirmation bias in business and just how powerful it can be – when you really want to believe something, you will.

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What they don’t teach you at Harvard Business School, by By Mark H McCormack

What's in it for me?

This book is suited to middle management roles and entrepreneurs looking to gain some practical advice on topics such as sales, negotiation, running a business, reading others and time management.

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Talking to Strangers, by Malcolm Gladwell

What's in it for me?

Iwill help you to explore your own behaviour in dealing with strangers and guide you in building stronger relationships 

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Shoe Dog, by Phil Knight

What's in it for me?

This is not your typical checklist and tips business book. It is an honest account of the often tumultuous road to success, which will energise and inspire the most determined entrepreneurs.

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Atomic Habits, by James Clear

What's in it for me?

You will find out how habits are formed, how to make them stick and how embracing habits is a great way to take control of your life and achieve more.

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Only the Paranoid Survive, by Andrew S. Grove

What's in it for me?

Learn how one of the most successful companies in the world survived moments of crisis. Gove gives advice on how to identify ‘strategic inflection points’ and lead teams through them.

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