“Around you there are many examples of ways to solve your own problems and create compelling opportunities. Learn to look outside.”

David Mansfield 

Revolution Reading

Business books and articles are an excellent source of new ideas and different perspectives. Each selection will be summarised, highlighting the lessons to be learned and an actionable idea that David recommends you apply to your business. A new Revolution Reading will be added every month.

Alchemy

By Rory Sutherland

What's it about?

Discover the alchemy behind original thinking, as TED Talk superstar and Ogilvy advertising legend Rory Sutherland reveals why abandoning logic and casting aside rationality is the best way to solve any problem. In his first book, he blends cutting-edge behavioural science and a touch of branding magic on his mission to turn us all into idea alchemists.

He shows how economists, businesses and governments have it all wrong: we are not rational creatures who make logical decisions. Instead, the big problems we face every day, whether as an individual or in society, could very well be solved by thinking less logically. To be brilliant, you sometimes must be irrational.

What's in it for me?

Sutherland helps us rediscover the profound wisdom behind everyday human reasoning. He invites us to explore the magic that happens when we trust a little bit less in our focus groups and optimisation models and trust a bit more in our creative eccentricity.

What can I learn?

How to be an alchemist by being counter intuitive and irrational to solve problems – by adding some magic into your business and becoming a little less logical.

‘Reading Alchemy was, as its title promised, the process of turning paper and print into gold. Veins of wisdom regarding human functioning emerge regularly and brilliantly from the pages. Don’t miss this book.’

Start on Monday:

Remind yourself that magic should have a place in our lives – it is never too late to discover your inner alchemist.


Learned Optimism, by Martin E P Seligman

What's in it for me?

Anyone with a genuine interest in improving their own self-messaging and choosing to create a more positive and optimistic outlook will love it.

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Never Split The Difference, by Chris Voss

What's in it for me?

Books on negotiation offer the best returns on any book purchase. Simply using these field-tested tips in your next sales negotiation could pay for this book many times over.

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The Money Train, by David Pattison

What's in it for me?

This is a really practical guide to the investment market for new business founders looking to raise money at the right time, at the right price.

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Drive, by Daniel H. Pink

What's in it for me?

This is a great read for anyone who wants to explore and understand what motivates their team and how this could lead to a happier, more satisfied workforce and increased productivity.

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David & Goliath: Underdogs, Misfits, and the Art of Battling Giants, by Malcolm Gladwell

What's in it for me?

Instead of taking the usual route of comparing yourself to others Gladwell inspires you to think about your own unique qualities and experiences, and how you might use these to succeed and overcome life’s adversities.  

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Time to Think, by Nancy Kline

What's in it for me?

This book will teach you that with the right discipline and concentration, just how powerful listening can be.

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Thinking, Fast and Slow, by Daniel Kahneman

What's in it for me?

This will be a fascinating read for anyone who is interested in behavioural psychology. By getting to grips with these two systems, you’ll pick up tips on how to make better decisions in both your personal and professional life. 

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The Serendipity Mindset, by Christian Busch

What's in it for me?

1. The importance of a perceptive and observant attitude
2. Why sharing new ideas in the workplace leads to more serendipity
3. Ways to increase the chances of more serendipity in your life and in business
4. How to connect the dots and find the links
5. How ingrained biases stand in the way of serendipity

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The 4-Hour Workweek, by Tim Ferriss

What's in it for me?

There are some themes around remote and flexible working and the importance of shifting priorities, that may be of interest.

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The Art of War, by Sun Tzu

What's in it for me?

Tzu’s teachings show you the benefits of strategic agility in order to overcome challenges, gain competitive advantage and market share.

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The One Thing, by Gary Keller and Jay Papasan

What's in it for me?

You’ll learn how to prioritise the things that matter most to you and how to adopt the discipline of habit-forming to achieve your goals.

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Bad Blood, by John Carreyou

What's in it for me?

Bad Blood will show you the pitfalls of confirmation bias in business and just how powerful it can be – when you really want to believe something, you will.

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What they don’t teach you at Harvard Business School, by By Mark H McCormack

What's in it for me?

This book is suited to middle management roles and entrepreneurs looking to gain some practical advice on topics such as sales, negotiation, running a business, reading others and time management.

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Talking to Strangers, by Malcolm Gladwell

What's in it for me?

Iwill help you to explore your own behaviour in dealing with strangers and guide you in building stronger relationships 

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Shoe Dog, by Phil Knight

What's in it for me?

This is not your typical checklist and tips business book. It is an honest account of the often tumultuous road to success, which will energise and inspire the most determined entrepreneurs.

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Atomic Habits, by James Clear

What's in it for me?

You will find out how habits are formed, how to make them stick and how embracing habits is a great way to take control of your life and achieve more.

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Only the Paranoid Survive, by Andrew S. Grove

What's in it for me?

Learn how one of the most successful companies in the world survived moments of crisis. Gove gives advice on how to identify ‘strategic inflection points’ and lead teams through them.

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